SunSmart campaign overview

Know your own risk of skin cancerWhat is the SunSmart Campaign?

SunSmart is the UK's national skin cancer prevention campaign.

We provide evidence-based information about skin cancer and sun protection.

SunSmart is commissioned by the UK Health Departments and run by Cancer Research UK. We have a small SunSmart team based at our head office in London. This team works with many other groups to deliver accurate information across the country.

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What do we do?

SunSmart was launched in 2003 and is now in its eighth year.

2010 campaign activities include:

  • Running our award winning online social networking campaign Skindividual. This campaign is now in its second year and seeks to engage young people with campaign messages through music.
  • Working in partnership with the online retailer ASOS and Bauer Publishing. The partnership aims to communicate the importance of preventing sunburn and enjoying the sun safely to a young audience
  • Taking an experiential roadshow showing young people the damage UV overexposure has done to their skin to beach, city and festival locations
  • Running a school’s competition to promote awareness of the safe enjoyment of the sun amongst primary school children in England and Scotland aged between five and 12.
  • Giving briefings to journalists to raise awareness of key skin cancer issues in the media.
  • Forming a partnership with Superdrug (link to our webpage about the partnership) to promote skin cancer awareness to staff and customers.
  • Supplying printed resources and online assets such as the sunburn animation and melanoma case study videos for professionals to use in health and educational settings.
  • Working together with local Cancer Networks and Local Authorities to promote a unified approach to skin cancer awareness and sun protection.
  • Developing a Skin Cancer Advisory Board to act as a steering group for key decisions on strategy and messaging related to the prevention and early detection of skin cancer.
  • Providing statistics and information about skin cancer prevention for the public and professionals through our website.
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How can we help you?

This website contains easy to understand information about skin cancer and how to stay safe in the sun.

If you are a teacher or a parent you will find useful information about school policies in the schools section.

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